We are a strategic brand consulting boutique that uncovers human insight to inform business decisions.

Our one-of-a-kind collaborative process leverages strategic planning expertise and market research to grow brands by turning insight into action.

our vivid thinkers will help you

reveal the big picture

vivid logo
vivid connections



Whether you are outsourcing market research, building a brand from the ground up, looking to facilitate team engagement initiatives, or developing product innovations for growth—

Vivid Connections is your ideal strategic partner.

vivid connections



We are deeply curious about the personal preferences and human emotions behind the choices people make.

We draw vivid connections between buying decisions and your brand to uncover actionable insights and innovations for growth.
vivid connections



You can’t paint every business challenge with the same brush, but —by asking the right questions— you can uncover fascinating behavioural patterns to make vivid connections.

We hone in on the details to bring these patterns to light.

one-of-a-kind collaborative process

The art and science of memory is about developing the capacity to quickly create images that link disparate ideas. Creativity is the ability to form similar connections between disparate images and to create something new and hurl it into the future so it becomes a poem, or a building, or a dance, or a novel. Creativity is, in a sense, future memory.

Joshua Foer

Author, Freelance Journalist

Art and science have so much in common— the process of trial and error, finding something new and innovative, and to experiment and succeed in a breakthrough.

Peter M. Brant

Industrialist, Publisher, Art Collector

Maybe stories are just data with a soul.

Brene Brown

professor, lecturer, author, podcast host

Art is the uniting of the subjective with the objective, of nature with reason, of the unconscious with the conscious, and therefore art is the highest means of knowledge.

Leo Tolstoy


To be creative means to connect. It's to abolish the gap between the body, the mind and the soul, between science and art, between fiction and nonfiction.

Nawal El Saadawi

writer, activist, physician, psychiatrist

We do not believe in ourselves until someone reveals that —deep inside us— something is valuable, worth listening to, worthy of our trust, sacred to our touch. Once we believe in ourselves we can risk curiosity, wonder, spontaneous delight or any experience that reveals the human spirit.

e.e. cummings


Sciences provide an understanding of a universal experience, Arts are a universal understanding of a personal experience... they are both a part of us and a manifestation of the same thing... the arts and sciences are avatars of human creativity.

Mae Jemison

doctor, engineer, astronaut

Passion provides purpose, but data drives decisions.

Andy Dunn


You can have data without information, but you cannot have information without data.

Daniel Keys Moran

Computer Programmer, Science Fiction Writer

Gathering matters… Because it is through each other that we figure out what we believe.

Priya Parker

Facilitator. Author, The Art of Gathering

How often people speak of art and science as though they were two entirely different things, with no interconnection. That is all wrong. The true artist is quite rational as well as imaginative and knows what he is doing; if he does not, his art suffers. The true scientist is quite imaginative as well as rational, and sometimes leaps to solutions where reason can follow only slowly; if he does not, his science suffers.

Isaac Asimov 

writer, professor

The goal is to turn data into information, and information into insight.

Carly Fiorina

former CEO of Hewlett-Packard Co.

Life is your art. An open, aware heart is your camera. A oneness with your world is your film. Your bright eyes and easy smile is your museum.

Ansel Adams

Photographer, environmentalist

If your actions create a legacy that inspires others to dream more, learn more, do more and become more, then, you are an excellent leader.

Dolly Parton

singer, songwriter, author, humanitarian

Collaboration is important not just because it’s a better way to learn. The spirit of collaboration is penetrating every institution and all of our lives. So learning to collaborate is part of equipping yourself for effectiveness, problem-solving, innovation and life-long learning in an ever-changing networked economy.

Don Tapscott

writer, professor

I think that one’s art is a growth inside one. I do not think one can explain growth. It is silent and subtle. One does not keep digging up a plant to see how it grows.

Emily Carr

SC Johnson
Keurig Dr Pepper
The Hershey Company
Kellogg Canada
Labatt Brewing Company
dr oetker
royal conservatory
McDonalds global
AB Foods
arthritis society
heart and stroke
mother raw
seventh generation
church and dwight
astra zeneca
matrix sciences
villa leadership
campari group
nature conservancy
institute of corporate directors
institute of corporate directors

Let's Connect To Discuss Your Unique Needs